Create Success Campaign

2021-12-22 16:38:48



Campaign title:


1- Be clear, Keep it short, simple, and to the point.


2- Motivate the visitor (Browser) to read instantly. 


3- Address the reader personally, not in the plural.



Campaign content:

 

Try to answer all of the reader's expected questions. 


1- What is the current situation?


2- If the endowment (Waqf) began previously, mention the stage you are in.


3- What is hoped for after establishing the endowment?


4- How many beneficiaries?


5- Reason for the needed support?


6- What will needy people benefit from each contribution?


7- Show in detail how the money will be spent?


- Divide contributions into small and large (such as 100 square feet, 900 square meters).


- Briefly, list the most prominent past activities, beneficiaries, and recommendations.


- Ask the reader one or two things, such as (Let the generations of the Qur’an written in your balance) /


(Be the mediator of Allah’s mercy for orphans) / (Allah has opened for you a door of goodness whose reward lasts,


so do not close it without a contribution).


In your wording technique, make sure that:


1- Connect the reader to your endowment (Waqf) by focusing on talking emotionally sometimes and


stating rational numbers at other times.



2- Helping the donor visualize the difference their donation will make.

 

Note: Many large donors are affected by the amount of community benefit that the endowment will provide.

 

Target (amount):


1- If you collected an amount for the endowment (Waqf) previously, mention it because it encourages the donor.


2- If the target is large, divide it into stages, then increase it gradually.


Image:


1- High resolution


2- Must not be cut off


3- The picture must be taken from the anticipated project


4- Has to be understood by the viewers and suit all ages


5- Should not contain too many words. 

 

 

Video (optional-30-60 seconds):


Campaigns with a video have strong potential to raise a higher donation amount


1- Explain the purpose of the endowment (Waqf).


2- Show the viewer how their donation will contribute to serving the beneficiaries.


3- Make an explicit invitation to donate in a motivating style.


4- Make sure that the presenter of the video is a person with influence in the society and


that there is a filming of the location or plan of the endowment.

 

Suggestions to provide the possibility 


- Arrange between sentences and images 


- Add more than one or more photos/videos


- The steps of uploading the campaign are divided into two steps 


- Save and complete later 


- The campaign’s creator can upload updates to the product (writing and uploading photos and videos)

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