In recent years, the crowdfunding movement has witnessed significant development and has become an essential tool for supporting individual and social projects worldwide.

With the growing awareness of the need for diversity in funding sources, crowdfunding platforms have emerged that provide opportunities for investors and contributors to participate in projects that benefit society, in accordance with the principles of Islamic Sharia.

Crowdfunding platforms, including the Ensany platform, provide a safe and reliable environment to support projects that aim to serve society, whether charitable, educational, health or development projects, which effectively contributes to achieving sustainable development and improving social conditions.

What is crowdfunding and how is the fundraising process organized?

Crowdfunding is the process of raising money from a large number of individuals, whether they are ordinary individuals or investors, to support a specific project or idea. This process is organized through electronic crowdfunding platforms that allow creators, project owners, or charitable organizations to present their campaigns to the public, as the crowdfunding process begins by clearly presenting the project idea or the goal of the donation campaign, clarifying the financial goals and deadlines necessary to collect the targeted amount. The donation campaign is also marketed online, through social media, email, and blogs, with the aim of reaching the largest possible number of potential supporters, while encouraging contributors to make donations or investments through the platform, where they can follow the campaign's progress and share the campaign with their friends and acquaintances.

Ensany platform and its role in promoting crowdfunding

Ensany platform is one of the leading platforms in the field of crowdfunding, and its mission is to support charitable and humanitarian projects through collecting donations.

Ensany plays an important role in promoting the culture of crowdfunding in the Arab world, as it provides a safe and reliable environment for providing financial support for charitable projects, including support for orphans, education, and humanitarian relief.
The role of Ensany platform in promoting crowdfunding is highlighted through the following:

1. Providing a reliable and secure environment: By providing an electronic environment that facilitates financial donations, "Ensany" contributes to enhancing trust between donors and beneficiaries.
2. Marketing Charity Campaigns: Ensany allows charities to showcase their campaigns and direct their messages to the public through e-marketing, which helps raise awareness about urgent humanitarian issues and attract more supporters.

3. Organizing ongoing donation campaigns: Ensany organizes periodic donation campaigns for various charitable projects, which facilitates the process of collecting funds on an ongoing basis, thus helping charitable projects achieve their financial goals more easily.

4. Expanding the scope of community participation: Ensany allows local and international communities to participate in providing support through direct interaction with the public on social media platforms, which enhances teamwork and creates a wide network of donors.

5. Ability to track donations and projects: The site provides tools that allow donors to follow up on their campaigns and ensure how the funds are spent, which enhances transparency and credibility and encourages increased donations in the future.

Through these roles, Ensany is a prominent example of how crowdfunding can be used to support humanitarian projects, reflecting the importance of crowdfunding in facilitating the process of collecting funds and enhancing community participation in charitable causes.

The importance of crowdfunding in consolidating social and economic values

Crowdfunding plays an important role in consolidating social and economic values, as it provides an innovative way to raise funds and support projects that benefit society in general.
The importance of crowdfunding in this context can be summarized through the following points:
Enhancing social solidarity: Crowdfunding enhances the spirit of solidarity and cooperation among members of society, as individuals feel that they are part of a larger cause that contributes to improving the conditions of others, which enhances the culture of participation and effective contribution to improving the social and human reality.
Encouraging community participation: Crowdfunding gives individuals the opportunity to participate in charitable and social projects, which enhances the sense of responsibility and encourages people to contribute to improving the communities in which they live.

Stimulating sustainable economic growth: Crowdfunding encourages the financing of projects that aim for sustainable development, such as environmental, educational, and health projects , This contributes to improving the quality of life and strengthens the economy by investing money in projects that benefit societies in the long term.

Enhancing transparency: Through crowdfunding platforms, it becomes easy to track how donations and funds invested in projects are used, This transparency promotes sound economic values ​​by ensuring that funds are used effectively and benefit society

Supporting Humanitarian Values: Crowdfunding contributes to supporting humanitarian values ​​by funding charitable projects that focus on helping the most needy groups, such as orphans, people with disabilities, and communities affected by crises.
 

Therefore, crowdfunding is an effective tool that goes beyond raising funds, but goes beyond that to promoting social and economic values ​​that contribute to building a more just and inclusive society.

Challenges facing crowdfunding and how to overcome them

Crowdfunding faces several challenges that may affect its effectiveness in raising funds and supporting projects.
The most prominent of these challenges are the following:
1. Lack of trust:
Some may be concerned that their money will not be used properly, especially in unreliable projects or on unknown platforms.
2. Difficulty reaching a wide audience:
With the presence of many campaigns on crowdfunding platforms, some projects may face difficulty in attracting attention and obtaining sufficient support.
3. Technical problems:
Some platforms may have difficulty interacting with them, such as payment issues or difficulty accessing information.

To overcome the various challenges, trust must first be built by providing clear and transparent information about how the funds are used, which reassures donors that their donations are being invested properly.
Communication with the target audience must also be improved through strong marketing strategies, such as collaborating with influencers and using social media platforms to reach the largest number of people.
On the other hand, it is necessary to ensure that the platforms used have an easy and effective user experience, while providing flexible and secure payment options. Finally, the actual impact of projects should be highlighted by presenting real stories and testimonials from beneficiaries, which enhances the public’s understanding of the importance of projects and contributes to attracting more support.

In conclusion, crowdfunding remains an effective tool to support charitable and community projects, and despite all the challenges,
Ensany platform contributes to facilitating this process, which achieves a positive impact of crowdfunding and contributes to making a real and sustainable change in society.